In February 2020 Innovate Foods joined the Frostkrone Food Group, benefiting from the expansion of international presence and the enhancement of its status as a significant supplier in the UK frozen finger-food market.
Part of an entrepreneurial, multinational group with over 900 staff team members across seven sister-companies in Germany, France, Wales, and the US State of Idaho.
The Frostkrone Food Group – with its headquarters located in the town of Rietberg, in the federal German state of North Rhine-Westphalia. The Group markets its wide variety of products in food retail and food service industry.
Strategic business adjustment and subsequent factory machinery investment combatted the challenges of the SARS-COV2 Pandemic switching production focus to the retail sector, while the food service sector took a significant downturn.
The ‘Now This Is Cheesy’ brand was launched bringing the new ‘Cheese ‘O’s retail products to a wider market, an extension to the 2017 foodservice products line under the same trademark.